About This Degree

Marketing is an extremely valuable interdisciplinary career path that contains some of the most sought after skills and positions in the world of business. Within the socio economic and political environment, the marketer plans, prices, promotes, and distributes goods and services. In short, the modern marketer seeks to understand and influence buyer and seller behavior. A marketing degree can open many doors in a wide range of industries including advertising, media, and sales activities. Typically, marketing positions are highly sought after by individuals who consider themselves creative and/or analytical.

Degree Options

  • Students will receive a BS by completing all required courses in their major. To receive a BA, students must also gain proficiency in one or more foreign languages.

Differential Tuition

The Jon M. Huntsman School of Business may charge differential tuition for this program. Differential tuition is an added cost per credit for courses in the program. See the last page in the USU Tuition & Fee schedule for more information.

View Potential Careers

With a degree in marketing, you will be qualified for the following careers:

  • Marketing Strategist
  • Investment Manager
  • Public Relations Specialist
  • Financial Services
  • Strategic Sales & Account Management
  • Global Marketing
  • Purchasing & Procurement
  • PR Accountant Executive
  • Marketing Management
  • Brand Management
  • Media Planner
  • Marketing Analytics

Our professional career coaches are equipped with all the tools necessary to help you with interview prep, professional networking, job searching, and so much more! Schedule an appointment today.

Course Listing (University Catalog)

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Locations Offered

Location Restrictions

To view all degrees and programs available at USU, visit Degree Finder. Please note, not all degrees and programs are available at every location. We recommend searching by location unless you intend on relocating. Contact a Statewide Campuses advisor to verify program availability in your area.

If you are intending to complete this program online outside the state of Utah, please review our state authorizations to see if this program is offered in your state.

International Students

Online classes are not available to USU F-1 and J-1 sponsored students. International students sponsored by USU on a F-1 visa can study at Logan or Price campus and must register for face-to-face classes. International students sponsored by USU on a J-1 visa can study at Logan campus and must register for face-to-face classes.